How Repurposing Your Content Builds Trust With New Audiences!
Is it really important to repurpose your old content? Well, do you want to save a ton of time and build trust with new audiences?
If so, then yes! It is important to repurpose your old content! Repurposing your content allows you to create omni presence and reach a wider range of people in a shorter amount of time. Which then leads to you becoming the authority in your industry and building that trust factor with your audience quicker than anyone else.
The more places people can find you and your content, the quicker that builds top-of-mind awareness and trust.
When you have trust you have that customer's attention. Creating content that helps people, and answers their questions immediately puts you at the top of their minds when it finally comes time to hire someone.
Think about when you go to hire someone…
Whether it’s a coach or for a service. You sign up for their newsletter, you watch their videos, you scroll their social media feed, you read every piece of content they provide. Why? Because you want to know for sure that this person is the best person to help you.
To wrap this all up here are the main 3 reasons why repurposing and creating valuable content is important:
Expands your reach
Repurposing content into multiple types of media is an excellent approach to reach out to a wider range of your target audience. That way you can reach them where they are and how they consume content. Blogs are great for people who like to read and take notes, social media is great for busy quick win types. Newsletters are great for building relationships.
Establishes trust
By repurposing the same information in numerous forms. People can see your consistency. You are showing them that you have nothing to hide and that you are there to serve.
Strengthens your relationships
The more ways you can communicate your expertise and brand voice, to reach as many people as possible the better. You are giving people a way to connect and engage with you. This takes time and repurposing that valuable engaging content saves you time while helping build relationships.
Have content you want to start using to build relationships?
Want to get that foundation built while not having to lift a finger? Let’s chat! My packages were built with you in mind, the busy entrepreneur who knows providing value is the quickest way to build trust. At the end of your content package, you will not have to worry about creating another piece of content. I take all that content you have spent years creating and repurpose it into the foundations of blogs, newsletters, and captions to keep you top of mind and showing up consistently!
If you have tons of content that need repurposing, fill out the contact form here, and we’d be happy to knock your socks off!