How To Switch Your Mindset About Blogging For Your Business
If you could see the face I am making right now you would probably see steam coming out the top. Having a blog does not mean you're just a “blogger”.
It means you care about your clients and customers and shows that providing value is a top priority for your business.
Too many business owners rely heavily on social media to host their content, but what happens when social media changes? Or what happens if you get hacked? You do not own any platforms besides your website. The entire goal of content creation is to get it seen by your ideal customer right? So why keep posting on a place that you do not own or have control over?
Think about it, when someone is doing research about you and your business comparing you to the millions of other people that do what you do, what is one way you can stand out? By providing so much value, and answering every single one of their questions through your valuable blog posts that they instantly build trust with you and your business.
Social media is wonderful for introducing your business to new people. It is your digital storefront that opens the conversation for people to get to know you and what you do.
A blog is where you continue to show them what you are about. On your terms. This is where you can show your style, create a feeling, an experience. Show them what your brand stands for, and how you serve your audience differently than anyone else.
If you just switched your mindset from being “just a blogger” to “this is my diary of all of my years of experience wrapped up in a beautifully designed package that truly shows the feel and passion I have for my business.” Watch how much more creative and excited you are to show people what you're about…on your own platform!