What type of content goes where on Instagram?
As a business owner, posting to multiple social media pages can be super overwhelming. Especially when you are running the business as a one-woman show or as a small team.
And with all the different options inside one platform how the heck are you supposed to keep up with what content goes where! I don’t know about you but I lose track of what content goes where when I’m in the thick of it and trying to get everything done in a rush.
Such a struggle, right?
This comes up a lot on my discovery calls! A lot of clients have content, but they get overwhelmed trying to figure out WHERE TO PUT IT!
Don’t worry Fresh Life has your back and is here to help!
Here is a super easy breakdown of where to put each type of content when it comes to Instagram!
IG feed post: A to the point, valuable tip, an engaging story, a conversation starter, a sales pitch, services breakdown. This is where people are going to get to know you and your business.
IGTV: long-form video that helps your audience solve a problem. You can repurpose your Instagram Lives here and create video series.
Reels: Quick win, quick tip, entertaining video, short-form content. This is where people can find you and turn into followers.
IG Stories: Let them get to know you, behind the scenes in your life and behind the scenes of your business. This is purely relationship-building content.
The trick is to repurpose your content to every single one of these sections. You never know where your audience is consuming their content so if you can double down on one piece and repurpose it, you might just get a customer out of it!
If you have a ton of content and are short on time, let Fresh Life Marketing take it off your plate completely, and let us determine where your content should go!
